Formex is Scandinavia's largest and most important trade show for interior design, giftware and fashion. The show welcomes over 23,000 visitors during the 4 exhibition days - giving its exhibitors the opportunity to showcase their products in front of top-level decision makers and the press. In order to cater for the relevant seasons, Formex takes place twice a year - once in January and once in August. The show is referred to as the gateway to Scandinavia due to the high concentration (approx. 75%) of trade visitors from Sweden, Denmark, Finland and Norway.