Propak Africa, the definitive packaging, food processing, plastics, printing and labelling exhibition, provides an exciting forum for trading, sourcing of products and education – giving buyers leading-edge information on global trends, advancements in technology, product development and market updates. The exhibition also provides an ideal platform for local and international exhibitors to network and exchange ideas. The last edition took place in 2016 with 530+ exhibitors from 17 countries and over 13,000 trade visitors. Although the basic function of packaging is to preserve and protect the pack contents, packaging - particularly in the retail market - has become a fascinating marketing tool that is used to promote and sell products, moving them from shelf-to-trolley. Innovative packaging design keeps products one-step ahead by creating a practical protective pack with a visual identity that communicates the right message to its consumer.